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Plain guides for business owners

The questions that come up most often in client calls, written out one by one. No jargon — written for the person who has to make the decision.

  • Deciding

    Does my business need an online shop, or is a website enough?

    You need an online shop when three things are true at once: you have a product that can be shipped, enough stock for several orders a day, and time to handle returns and delivery. Without all three, a brochure site listing products with photos plus a WhatsApp button does the same job for far less.

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  • Buying

    What should you check before buying a website?

    Ask six questions before you buy: whose name the domain is registered in, whether the site stays yours after handover, what you pay in the second year, how fast it opens on a phone, what is done to make it visible on Google, and who updates it later. Get those six answers in writing and there are no surprises.

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  • Google

    How do you set up a Google Business Profile?

    A Google Business Profile is free and it is the only way to appear on the map. At business.google.com you enter your business name, category and service area; Google then verifies you by phone or postcard. After verification you add photos, opening hours and a service list. The profile usually starts showing on the map within a few days.

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  • Deciding

    Does my business need a website, or is Instagram enough?

    They do different jobs. Instagram introduces you; a website makes you findable. Someone searching “hairdresser Burdur” on Google sees websites, not Instagram posts. A social account can also be closed or have its rules changed overnight, while your own site cannot. For most businesses the answer is both: the site is your fixed address, Instagram is your shop window.

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  • Basics

    What are domains and hosting, and what do they cost a year?

    The domain is your address on the internet, such as ornekkafe.com. Hosting is the always-on computer where the site's files sit. Both are rented yearly rather than bought outright. For a small business site the two together cost around 1,500 TL a year. The domain must always be registered in the owner's own name.

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  • Business software

    What is a QR menu and what does it gain a café?

    A QR menu lets a customer scan the code on the table and read your menu on their phone. The biggest gain is in updates: you change a price, add a dish or remove one the same day without going to a printer. Customers need no app — the phone camera is enough. Setup usually takes a day.

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